Archive for December, 2013

Dec
05

How Do Search Engine Rankings Work?

Search engine ranking

The new mantra for how sites like Google determine search engine rankings is “things not strings.” It’s no longer all about what keywords are embedded in a page, but about bigger concepts.

So what are these variables that determine search engine rankings?

The first thing to consider is a search engine’s scoring. To score a website, search engines will use hundreds of different factors that are nestled in their many algorithms. People tend to refer to the “Google Rankings Algorithm,” which is a misnomer. The truth is that Google has many, many algorithms. These algorithms score the site differently, and then combine over all to make up the initial search engine rankings.

Next is boosting. If a site ha