There are very few inventions humans have made that have the staying power of search engines. Amazingly, around three-quarters of all internet search engine users never scroll past the first page of search results. Therefore, search engine optimization companies are extremely important, as they can help businesses improve their Google rankings for example, which can greatly help the business in question succeed.

More than 90 percent of online adults go to a site like Google at least once per day. A business that hires an SEO company to handle its internet marketing needs is more likely to come up when someone searches for something that has to do with the product or service the business sells. SEO marketing companies are especially helpful because they can do a number of different things to help their clients appear higher on results pages for sites like Google, Bing, and Yahoo.

Plus, leads generated through SEO have a 14.6 percent close rate, which is much better than the 1.7 percent close rate commonly fond with outbound leads. At the end of the day, search engines are arguably the most important websites on the internet, and as such many companies rely on SEO marketing work to help them improve their rankings on sites like Google.