Archive for March, 2013

Mar
26

Thinking Outside the Box with SEO

Internet marketing

The internet has become the entire world’s primary marketplace, and that means SEO blogs and other SEO tools are on the rise in importance and earning power. Search engine rankings and their ability to recognize backlinking are crucial to this type of marketing because they produce organic results, which are much more useful than the more prosaic sponsored results that are actually ignored by 70 to 80 percent of internet users.

SEO blogs follow new trends in the industry and changes in search engine technology, demographic data and the overall landscape of the internet, at least as far as SEO is concerned. SEO reporting of this nature is useful, especially when you think about how much money SEO users save. So called “inbound” leads, i.e. results from SEO click through, cost 61 percent less than other methods, like cold calling, paper mailings or email spam. This is why being able to influence Google rankings is so incredibly important to this business. And companies that blog have the best edge of all. SEO blogs run by companies and linked with their campaigns have an average of 434 percent more indexed web pages overall, meaning they’re going to generate significantly more leads than those who don’t use blogging as a tool for Seo marketing.

There’s no shame in outsourcing the development of you SEO blogs to the right entity, either. Google, for instance, is not particularly famous for outsourcing, but when they do so, it’s often in the most creative way possible. For instance, they cut their grass not with mowers run by hired lawnkeepers, but with goats. The goats are rented to a grazing company who is expected to give them a place to feed, and Google in turn rents them to graze on their property. This can be a sort of metaphor for the way internet marketing firms and SEO blogs can join forces and work to each other’s advantage, not to cut grass or feed goats, but to build status and sales power online.

Mar
25

Get noticed in a sea of online searches

Search engine rankings

Google, one of the most innovative and forward thinking companies to emerge from the 1990s Internet boom, has always led the charge in the search engine ranking field, simply since more people use the search engine than they use other search engines. And the company has been smart about the way it does many things, from using rented goats instead of lawn mowers to cut the grass of its corporate headquarters to establishing Google rankings as the ultimate answer in where to find more information on products or services. This is why so many companies like it are using Google as a model for success, specifically businesses that are invested in SEO. According to a survey of business to business marketers, 52 percent say that SEO has a very direct impact on their generation of leads, making SEO marketing a necessity for any enterprise with any sort of online presence. According to companies that use SEO marketing to blog, there are about 434 percent higher indexed pages in terms of numbers, which also is attributed to more leads. And because more online users than ever, or about 70 to 80 percent of them, are using organic links and not sponsored results to get their answers, SEO marketing is becoming more relevant than ever as well. Through SEO marketing, companies can achieve more in a shorter amount of time. They can see results right away, rather than wait weeks or even months to see any sort of real impact from cold calling or traditional marketing. They pay for SEO marketing services one day and the next they see how far that money got them. They can tweak as needed too to adjust however much SEO marketing tools they are utilizing, honing in on the areas that seem to work best for their individual needs. So when Google and others continually develop new algorithms and criteria for determining these rankings, SEO marketing professionals respond with new technologies too. What these SEO marketing professionals know about Google and others is important, since these are the companies they are following anyway. And the more information these marketing professionals have in their heads, the better off their clients normally are. A quality, dependable seo services firm will ensure you or your business’s online success amidst the toughest competition and get you the search engine optimization on Google your business needs. An seo marketing services company is driven by one focus. And that is to help clients earn, and keep, the top spot in search engine results, ensuring the client brand visibility.

Mar
19

Reasons A Search Engine Ranking Is So Vital For Success Today

Seo tools

Years ago, when online search engine ranking powerhouse Google was not yet a company and still a project in its research phase, its founders were still being innovative, using LEGO blocks to make storage compartments for the ten or so 4 gigabyte hard drives they were employing to test out their PageRank algorithm. These founders were certainly on to something, since that algorithm paved the way considerably for how a search engine ranking system is developed. Even today, Google rankings are the rankings that most of the world’s users rely upon to give them answers to everything from where they should shop to what they should buy to where they should travel to.

Of course, other search engines are in the business of devising accurate and helpful search engine rankings, and they largely follow Google in their own pursuits of ranking companies according to specific criteria. Google, however, set the standard, and most others are merely following its lead. As they do, they often turn to the site to see about some of the world’s top trends in search engine optimization.

Many of these trends exist today, including the statistic that companies that blog generally have 434 percent more pages that are indexed, which leads most commonly to a higher search engine ranking and therefore a larger chance to grab more leads. A higher search engine ranking is the ultimate goal for any company in business today, and so a lot of company owners, business to business marketing agencies, and even web developers are turning to Google and others to get stronger rankings.

Another interesting statistic surrounds how people search for things on Google and other sites. For instance, of the 88 plus percent of U.S. online users 14 and older who look online to research products as of 2012, about 40 will follow up with additional research on a social media site to either request more information or to contact a seller prior to finalizing a purchase. What does social media have to do with a search engine ranking in this case? It is more indirect, but the two both operate as tools devised to improve leads and sales among companies, so both are equally important.

More importantly is the stat that 42 percent of people who use search engines will click on the first natural result that appears. This more than anything demonstrates the importance of having a high search engine ranking. Another fascinating stat is that mobile Internet usage will overtake desktop Internet usage by next year, further proving the relevance of improving a search engine ranking both for online and for mobile purposes.

Mar
18

Website Reseller Programs, A New Horizon for Marketing

Website reseller programs can help a company expand its internet presence in a short period of time and rabidly expand a business. It is for this reason that website reseller programs are growing at an unprecedented pace.

Website reseller programs, as they are called, are a form of marketing campaign which attempts to increase the ranking of a particular webpage by building articles and blog posts around specific keywords. Companies that use a website reseller can dramatically improve their presence on the internet, since people who search the web for services rarely continue to the second page when searching for a service.

The benefits of using website reseller programs are apparent. In 2012, 88 percent of internet users in America searched for products online. Approximately 40 percent of them will follow up on social media and at least request information, whether or not they decide to make a purchase. Potential customers are more likely to use services for companies that they found through an internet search than services which they coincidentally heard about through a television commercial. This is why resell website development is so important. resell websites make an enormous difference.

For this reason, the demand for website reseller programs will probably become a priority for company marketing plans. This will be accentuated as internet use rises and people start looking for personalized television options. SEO marketing represents the future, and it is not surprising that the demand for SEO blogs, SEO reporting and SEO tools is rising at a rapid pace.

Website reseller programs represent a future of marketing that is fast approaching. In some ways, this future is probably already here. And it is for this reason that website reseller programs are likely to become a central part of the future of marketing. The internet is only going to become more central to our daily lives and marketing is one of the areas in which it will be expanding the most.

Mar
07

The Benefits of Reselling Your Web Design

If you are a new business, or one looking to revamp their brand image, you may want to consider custom web design services. A mistake business owners often make is trying to undertake everything on their own, including their website. While you may think that custom web design is a costly expense that can be avoided, there are several benefits to choosing to invest in your web design and resell website development.

First, working with a website reseller to execute your web design services saves you a ton of time. Even if you are a coding whiz, the process is still a lengthy one. Deciding to outsource your web design to website reseller programs saves you time to focus on other aspects of your business, such as brand and product development and customer service.

Web resellers also give you a professional edge. As professional web design services, they know what works, and can create an aesthetically pleasing, as well as user friendly web design. Your web page is ultimately the first impression consumers have of your business, so coming across as both professional and informative at first glance could be the deciding factor between whether or not visitors become repeat visitors.

Finally, working deciding to resell websites will give you a fresh perspective. As a business owner, you have specific views on what you think will work for your company. Working with a third party website reseller can give you fresh ideas that you otherwise may not have thought of.

There are several advantages to working with professional website resellers. While you may feel that the investment is not worth the cost, you may want to re evaluate the benefits. There are several cost effective options out there with flexible design packages for every type of company. A professional website could be the difference between visitors going with you, or your competitors.

Mar
04

Resell Website Development

A major element needed for online success is the right web design. Choosing a website development company can be a challenge for most website owners. Actually, resellers also have a hurdle to overcome while looking for the right development firm to partner with. If you’re interested in partnering with a firm to resell website development, it’s important to get familiar with the basic elements involved with developing a website. By understanding the basic fundamentals of web development, it will become easier to resell website development services for a web design company. Comparing several website reseller programs is a crucial step to take before becoming a reseller.

Website owners who want to resell website development should possess then necessary communication skills in order to portray the importance of web design to customers. Maintaining the right design for a website is important for making sure visitors return. Web design companies will update content on a regular basis in order to avoid the decline of subscribers. Furthermore, content is important for search engine optimization because major search engines crawl websites to gauge the quality of content on a site. Aspiring resellers looking for the right program to resell website development services must make sure CSS, HTML, and DHTML are all areas a web design firm is focusing on.

In order to resell websites the services needed to become successful, a reseller must have enough traffic from search engines and enough exposure in social networking sites. Web development firms will take on all the responsibilities required to come up with the proper solutions for web design. High quality websites always have a simple and elegant design to appeal to visitors. Reviewing the past work of a web development firm is a great way to get familiar with the quality of services that are being sold.