Did you know that if a user clicks on your Google advertisement, a “cookie” is added to their computer for only 30 days? This protects the privacy of the user, but it can mean that if your paid advertisement did not capture the user right away, then they may be lost forever. This is one…

During 2012, online retail spending surpassed 200 billion dollars for the first time. By 2016, marketing experts predict that number to exceed 325 billion dollars. As if numbers are needed to prove it, the internet is the present and future of marketing. With more and more people choosing to purchase products and services online, the…