Internet marketing has become increasingly important since search engines have become the most common way for people to look up information. Did you know that 88 percent of internet users in the United states, ages 14 and up, will browse or research a product online before making a purchase? And among all users who perform a search, an astonishing 42 percent of them will click on the highest ranked result? Search engine optimization, or SEO, helps businesses get their websites at the top of these lists.
Google, which receives approximately 65 to 70 percent of the search engine market share, uses the PageRank algorithm to determine which results are the most relevant. When a user types in a keyword, the algorithm looks for websites that use the keyword a specific amount of times on the site, and that is how certain websites make it to the top of the list. If a keyword is used too much within a site, Google will see it as spam and disregard it, but if it is used too few times the algorithm will barely pick up on it. When the algorithm was first being tested, LEGO bricks were actually utilized as storage compartments for the hard drives that were being used for the tests.
70 to 80 percent of people only click on the organic links, too, as opposed to the sponsored ads on the side. Organic links are a direct result of a specific keyword being looked up. SEO makes sure that websites are at the top of this list and ensures that they get more traffic than websites on later pages do. In fact, 75 of people never even look past the first page of results, so it is important to get a website on that page.
So how does someone make this possible, you ask? An SEO reseller can help make it achievable to get a website the business it needs. These companies offer services that get a website known because they understand how internet marketing works. With the 100 billion internet searches performed each month, having a website that can attract many of these users can mean for a successful business.